How Advisors Add Value Through Experiences with Nicole Bursey | Ep 149

Most travel advisors say they sell experiences, but then send a quote that’s basically air + hotel. That’s the fastest way to end up in the price game, get ghosted, or have a client come home saying, “We didn’t know what to do once we got there.”

In this episode, I’m joined by Nicole from Project Expedition to talk about how advisors can stop treating tours, transfers, and excursions like “extras” and start building complete travel packages that actually reflect what clients want. We get into how to lead the experience conversation, how to handle the fear of “I don’t know enough,” and how to use trusted suppliers to curate options without turning your workflow into chaos.

If you want clients to stop shopping your quotes and start trusting your guidance, this is the episode.

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Free Experience Defining Questions Download!

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