All Episodes
Episodes
Sales is an Exercise of Trust |Ep 156
Trust is critical for sales success. Yet far too often in marketing travel advisors are breaking that trust.Â
Recently I've been hit up on LinkedIn dozens of times and the majority them start with "This isn't a pitch"...
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Losing Clients to Warehouse Travel? | Ep 155
If you've ever lost a client to a warehouse travel club, or watched someone ghost you after a quote and later find out they booked a package deal somewhere else, then this episode is for you.
Here's the truth nobody...
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How Advisors Stand Out in a Price-Driven World | EP 154 Lisa
If you’ve ever felt frustrated that clients chase the cheapest deal or treat you like an order taker, this episode is going to change the way you sell travel. I’m joined by Lisa Earle McLeod, author of Selling with...
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Cybersecurity for Travel Advisors, Protecting Your Business & Your Clients with Jesse Castro | EP 153
Most travel advisors don’t think about cybersecurity… until something goes wrong. By then, it’s too late.
In this episode, I’m joined by cybersecurity expert Jesse to talk about the very real (and often overlooked)...
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Get Them Off The Fence, Helping Your Clients to Stop Waiting and Start Booking | EP 152
Your clients are hesitating. The world feels uncertain, and doing nothing feels safe to them. But in travel, inaction isn't neutral. It costs money.
In this episode, Glenda breaks down exactly how to talk to...
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How To Use YouTube To Attract Ready-To-Book Travel Clients with Meredith Marsh |EP 151
In this episode of The Art of Selling Travel, I am joined by YouTube strategist Meredith Marsh to talk about how travel advisors can use YouTube to let clients come to you instead of chasing them on social.
We talk...
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Building an Irreplaceable Travel Business in a Replaceable World | Ep 150
In this episode, I'm asking a question many travel advisors are quietly wondering: “Am I replaceable?” With AI tools, coach-bots, automated content, and templated posting systems everywhere, it’s easy to feel like...
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How Advisors Add Value Through Experiences with Nicole Bursey | Ep 149
Most travel advisors say they sell experiences, but then send a quote that’s basically air + hotel. That’s the fastest way to end up in the price game, get ghosted, or have a client come home saying, “We didn’t know...
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Why “I’ll Just Do It Myself” Is Costing Your Travel Business with Adrienne Farrow | EP 148
If the idea of SOPs makes you want to shut your laptop and walk away, this episode is for you.
In this conversation, Glenda sits down with systems and Google tools expert Adrienne Farrow to break down what SOPs...
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Perception vs Reality in Travel Sales with Sean Russo |Ep 147
Today’s episode digs into one of the biggest challenges travel advisors face: the massive gap between what clients think a trip will be like and what the experience is actually going to be.
Sean from Virgin Voyages...
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From Reactive to Proactive: The Mindset Shift Every Travel Advisor Needs in 2026| EP 146
If your travel business feels chaotic, reactive, or “held together by hope and duct tape,” this episode is going to change everything.
In today’s conversation, Glenda breaks down one of the biggest themes she’s seen...
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How to Sell More Travel With Purpose with Jeremy | Ep 145
If the idea of “selling” makes you cringe, you are not alone. A lot of travel advisors will say, “I don’t sell, I just plan vacations,” and I get it. Nobody wants to feel pushy or sleazy.In this episode, I’m joined by...
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