Why Consuming More Training Isn’t Growing Your Travel Business
There’s a pattern I see over and over again with travel advisors. And if I’m being honest, it’s one I’ve lived myself.
You sign up for another webinar, save another training. You bookmark another course and tell yourself “you’ll get to it soon”. Learning feels productive, it feels responsible (as if that’s the “adult thing to do). Above all, it feels safe.
But growth doesn’t come from knowing more. It comes from doing something with what you already know.
Consumption becomes a comfort zone because it gives you a very convincing excuse. “I’m not ready yet.” “I don’t know enough yet.” “I’ll implement, once I understand this one more thing.”
That logic sounds responsible, but what it really does is protect you from discomfort. From putting yourself out there, asking clients to book and of course from hearing NO.
Here’s the hard truth no one is telling you. If you never ask, clients can’t say no… and they also can’t say yes.
Implementation is uncomfortable because it requires ownership. It asks you to stop hiding behind preparation and start making decisions. It forces you to see where your messaging is unclear, where your systems don’t support growth, and where your business is reactive instead of intentional.
This is where so many advisors get stuck. They tell themselves tech is hard. Sales is hard. Marketing is hard.
Life is hard.
Not paying your bills is hard. Being frustrated with your business year after year is hard. The difference is you get to choose which hard you live with.
One of the biggest shifts you can make is learning to work ON your business, not just INSIDE it. Working inside your business keeps you busy. Client work, emails, bookings, admin.
Working on your business is where momentum comes from, strategy, messaging, systems, visibility and follow-up.
If your website tells one story and your social media tells another, people won’t trust either. If your lead generation is inconsistent, your income will be too.
None of that changes by learning more, it changes by doing the work.
This is exactly why I created the Accelerator.Not another course. Not more content. A place to implement. To ask questions. To work through the uncomfortable parts with support instead of avoidance.
Action builds confidence, creates clarity and action is where growth actually happens.
If you’re honest with yourself, action might be the only thing missing.
Listen to the full podcast episode here
Website - https://www.travelsalesauthority.com/podcasts/the-art-of-selling-travel-podcast/episodes/2149090979
Spotify - https://open.spotify.com/episode/2h0D0tJheKcB9GAKucSbzJ?si=090a836508324c9f
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