Why Your Clients Won't Book, Dealing with Uncertainty |Ep 184
Your client has everything they asked for. The quote is perfect. And they’re still saying “hmm, I’m not sure.”
That’s not a price problem. It’s an uncertainty problem.
I recorded this the day after the Alberta referendum, after waiting more than three hours for results (and eating way too much chocolate). It reminded me what uncertainty does to the human body, and how often it shows up in travel sales without us noticing.
In this episode of The Art of Selling Travel Podcast, I talk about why uncertainty stops travel clients from making a decision, and how you as a travel advisor can replace it with confidence. Not by having every answer, but by asking better questions, knowing your client, and only putting forward trips you’d stake your reputation on.
Plus: the client I turned away who ended up on the 6 o’clock news. Best commission I ever gave up.
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