Pricing Conversations for Travel Advisors | EP 180
Travel isn't what it used to be. Resort fees, baggage fees, tourism taxes, parking, and cruise lines where the cheaper the fare, the more it costs to get off the ship. Your clients are being nickeled and dimed for everything, and most of them have no idea until they're already there.
In this episode, I'm talking about the "bed and buffet" cruise and why letting price lead the conversation sets your clients up for a miserable trip. We dig into how to talk about pricing with confidence, why budget should be the last question you ask, and how to explain the real difference between a bare-minimum booking and a truly inclusive experience.
I also share a story from 2014 that still haunts me, a family who booked a "cheaper" cruise online and couldn't afford to get off the ship. It changed how I sold travel forever, and I want it to change how you sell too.
Additional Links:
- Download the Essential Lessons PDF: Essential Lessons PDF
- Join the priority list for our upcoming groups workshop: Groups Workshop
- Join the priority list for upcoming sales workshops: Workshop Priority List
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