Marketing Foundations For Your Travel Business | Ep 175
If marketing feels like a slog, I promise you it's not because you suck at it.
It's because nobody talks about the foundations, they jump straight to the shiney objects and magic pills. Which is like building IKEA furniture with half the parts and no manual.
This week, I'm getting into why "free" marketing from your host agency is quietly costing you clients, why AI content is setting off alarm bells for your audience, whether you realize it or not, and why the "faceless" trend was always going to die (I called it back then too).
In this episode, I also talk about the marketing funnel and why most advisors have it backwards, and why I ditched AI for my own writing.
Additional Links:
- Our Building An Audience Workshop: Marketing Workshop
- Download the Essential Lessons PDF: Essential Lessons PDF
- Join the priority list for our upcoming groups workshop: Groups Workshop
- Join the priority list for upcoming sales workshops: Workshop Priority List
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