The 5 Biggest Mistakes Travel Advisors Make with Group Trips | Ep 163
This week, we're talking about the business of group travel, and why some travel advisors seem to fill groups with ease while others struggle to gain traction.
One of the most common questions I hear is: "Why does it look so easy for everyone else?"
The truth is, successful groups aren't built by accident. They're built on strategy.
In this episode, we're unpacking five of the biggest mistakes travel advisors make when building their group business. From making assumptions about what clients want, to underestimating costs, relying on emotion instead of data, and overlooking the foundational pieces that make a group profitable and sellable.
If you've ever wondered why your groups aren't filling, why your profits aren't where they should be, or why group travel feels harder than it seems for other advisors, this episode is for you.
And if you're ready to take the guesswork out of building groups, join me July 14–16 for From Idea to Sold Out Groups, a live virtual training where I'll walk you through the complete framework for creating profitable, sellable group trips from the ground up.
By the end of the three days, you'll have a clear roadmap for building groups with confidence, not just blocking space and hoping for the best.
Save your spot at: http://artofsellingtravel.com/groups
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